.png)
Paid Advertising
What is it?
Paid advertising is when businesses pay to promote their products or services online through platforms like Google, social media (Facebook, Instagram, TikTok, LinkedIn), websites, apps, and YouTube.
Benefits of Paid Advertising
Increased Brand Awareness
Paid ads put your brand at the top of search results or directly in front of targeted users, instantly.
Targeted Reach
Paid ads put your brand at the top of search results or directly in front of targeted users, instantly.
Scalable Results
Paid ads put your brand at the top of search results or directly in front of targeted users, instantly.
What Channel of Paid Advertising is Best For My Business?
Meta Ads
Best for: Building brand awareness, retargeting, and targeting people based on their interests and behaviors.
-
Why it works: Strong visual appeal + precise demographic targeting.
-
Great for: Hospitality, beauty/spas, fitness studios, events, personal coaching.
Linkedin Ads
Best for: B2B services, recruiting, high-value consulting, and professional services.
-
Why it works: Hyper-targeting based on job title, industry, company size, seniority.
-
Great for: Corporate training, SaaS for business, financial advisors, HR/recruitment firms.
Google Ads
Best for: Service businesses that solve immediate problems or fulfill a specific need.
-
Why it works: Users are actively searching ("family lawyer near me," "financial advisor Toronto"), which means high purchase intent.
-
Great for: Legal services, accounting, real estate, health services, salons, clinics.
Youtube Ads
Best for: Establishing trust, demonstrating expertise, and storytelling.
-
Why it works: Excellent for complex or trust-based services where visual credibility matters.
-
Great for: Real estate agents, therapists, consultants, education services, travel agencies.
What Does Gro Digital Offer?
1
Advanced Reporting
Track results in real time with a clear and concise dashboard
3
Data Driven Strategy & Optimization
Continuously monitor, test and refine campaigns.
2
Deep Platform Expertise
In-depth understanding of the platform, nuances, strategies & algorithm.
4
Creative That Converts
Compelling creative with tailored messaging
Case Studies
Automotive Sales Company
With the primary goals of boosting local brand awareness and generating leads, GRO Digital helped elevate this business through a targeted social media strategy (both organic and paid), a complete website redesign, and strategic Google advertising. The client had a modest advertising budget of less than $2,000 per month.
300+ Leads
Per Month
Achieved on average
$4.33
Efficent Cost Per Lead of
Per Lead
Impressions per month
50,000+
Generated
Furniture Store
Aiming to increase local brand visibility, grow their social media following, and drive more in-store visits, GRO Digital implemented a robust SEO overhaul alongside a targeted paid advertising campaigns across Google and social media platforms.
300%
In One Year
Grew Instagram Followers by
96%
Grew In-Store Sales by
In The First Year
Impressions per month
300,000+
Generated
E-Commerce Company
With key objectives of achieving a ROAS of 30+, increasing non-branded website traffic, and boosting brand awareness, GRO Digital executed a comprehensive strategy encompassing website management, SEO, and paid advertising.
45x
Each Month on Google Ads
Achieved an average ROAS of
35,000+
Generated
Users To The Website Each Month
Impressions per month
500,000+
Generated
Recent Blogs
.png)