How to Generate Leads in the Insurance Industry (And Turn Them Into Sales)

Olivia Berlanguet
Jan 5
3 min read

Lead generation in the insurance industry isn’t just about getting names and emails — it’s about attracting qualified prospects, responding quickly, and building trust in a crowded market. Many insurance brokers struggle with inconsistent leads, rising ad costs, or campaigns that generate volume but not conversions.

At GRO Digital, we work with service-based businesses to build reliable, scalable lead generation systems, not one-off campaigns. Below are three of the most effective strategies we implement for insurance agencies — and how they work best when executed properly.

1. Meta Lead Form Campaigns That Capture Leads Instantly

Meta (Facebook and Instagram) continues to be one of the most cost-effective platforms for insurance lead generation when campaigns are structured correctly. With detailed targeting and a strong creative or video, you can drive consistent leads on a daily basis.

One of the biggest mistakes insurance agencies make is sending traffic to slow, overcomplicated websites. Instead, Meta lead form campaigns allow users to submit their information directly within the app — dramatically increasing conversion rates.

These campaigns work especially well for:

Life insurance
Health insurance
Auto and home insurance
Commercial insurance consultations

However, the real power comes from automation. At GRO Digital, we set up systems so that leads are delivered in real time through email, SMS, or CRM integrations. This ensures your team can follow up immediately — which is often the difference between closing the deal or losing it to a competitor. Without proper automation, even the best ad campaigns will underperform.

2. Google Ads for High-Intent Insurance Leads

While Meta ads generate demand, Google Ads capture people who are already searching for insurance solutions. These are users typing things like:

“life insurance quote”
“commercial insurance broker near me”
“best insurance coverage for families”

Google Ads should never send traffic to a generic homepage. Instead, leads should be directed to dedicated landing pages built specifically to convert.

A high-performing insurance landing page includes:

A clear, benefit-driven headline
Simple lead forms
Trust signals (licenses, experience, reviews)
Mobile optimization

At GRO Digital, we focus heavily on conversion tracking and optimization — ensuring you’re paying for actual leads, not just clicks. Over time, this allows campaigns to become more efficient and profitable.

3. Educational Webinars That Build Trust Before the Sale

Insurance is complex, and many consumers delay decisions because they don’t fully understand their options. This makes educational webinars an extremely powerful lead generation tool.

A proven approach is to:

Pre-record an educational webinar on a specific insurance topic
Host it using a webinar platform, like Easy Webinar
Promote it through Eventbrite and paid ads
Answer questions live at the end

Webinars position you as an authority and pre-qualify leads before you ever speak to them. By the time prospects book a call, they already trust you — making sales conversations significantly easier.

This strategy works especially well for higher-value policies and long-term client relationships.

Why Execution Matters More Than the Strategy

The truth is, most insurance agencies already know these strategies — but they struggle with implementation, tracking, and optimization. Also, many agencies use recylced leads that have been contacted already many times by other insurance agents. This makes it much harder to convert.

That’s where GRO Digital comes in.

We don’t just run ads. We: